Cases

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  1. Advanced Micro Devices (AMD): AMD's AI Chip Launch – A Competitive Challenge to Nvidia’s Blackwell
  2. Alibaba: Expansion Into International Markets: Strategy, Challenges, and Lessons Learned
  3. Alibaba: E-Commerce Success: Understanding Consumer Behavior in China
  4. Amazon Prime: Strategies for Customer Retention
  5. Amazon: Dominance – Exploring Market Strategies
  6. Apple Inc: Investigating the Relationship Between Product Packaging and Consumer Perception
  7. AVK Valves Malaysia: Navigating Challenges and Pioneering Sustainable Valve Solutions
  8. BSA Manufacturing: Precision Engineering and Commitment to Quality in a Competitive Landscape 
  9. Cadbury: Strategic Evolution in 2024–2025
  10. Cargill Malaysia: Driving Innovation and Sustainability in Food Production
  11. CLAYTAN – A Legacy of Quality and Innovation in Ceramics
  12. Coca-Cola Malaysia: Adapting to Change and Innovating for a Sustainable Future
  13. Coca-Cola: Corporate Social Responsibility (CSR) Initiatives
  14. Coca-Cola's Branding Strategy: Impact on Global Markets and Consumer Attitudes
  15. Colgate-Palmolive Malaysia: Strategies for Market Leadership - Brushing Up on Success

  16. Colourland: Transforming the Paint Industry with Innovation and Sustainability

  24. Fraser & Neave (F&N): Innovating Through Challenges to Lead the Southeast Asian Market 
  25. GETHA: Leading the Charge in Quality and Sustainability in the Rubber Industry
  26. Global Dynamics Inc: Navigating Market Expansion and Operational Efficiency
  27. Goodyear Malaysia Bhd: Sustaining Excellence Through Innovation and Sustainability
  28. Google: Organizational Culture: Influence on Innovation and Employee Satisfaction
  29. Hot Wheels: Revved Up Its Engineering Strategies to Stay Ahead of the Competition
  30. Hyundai: $7.6 Billion Plant in Georgia Begins Electric SUV Production: A Major Milestone in EV Innovation
  31. IKEA: Global Branding and Local Adaptation Strategies: A Study in Successful Localization 
  32. IN-COMIX: Innovating the Beverage Landscape with Quality and Sustainability
  33. Intel Malaysia: Pioneering Excellence in Semiconductor Manufacturing
  34. Jet Airways: The Fall of India’s Leading Airline
  35. Johnson & Johnson Malaysia – Adapting to Healthcare Challenges and Innovations
  53. Samsung: An Examination of Management Practices in Multinational Corporations
  54. Shopee's Rise to the Top: A Case in Agile Supply Chain & Tech Management
  55. Shopee's Smart Logistics Revolution: How Tech-Driven Engineering Management Powers E-Commerce in Southeast Asia
  56. Shopee: Strategic Growth and Market Positioning in Southeast Asia
  57. Smooshie Juice: A Case Study in Resilience and Brand Transition.
  58. SolarWinds: 2024 Cybersecurity Threats - Lessons from the SolarWinds Supply Chain Attack
  59. Starbucks – Mastering the Art of Customer Experience
  60. Starbucks Malaysia: Blending Global Standards with Local Flavor
  61. Starbucks' 2008 Store Closures: Corporate Strategy and Turnaround
  62. Tealive Expands to the Middle East – A Strategic Partnership with Dubai-based Conglomerate 
  63. Tech Solutions Corp: The Rise of Remote Work: Challenges and Opportunities for Businesses

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