Engineering Management Case Studies

Franchising has become a prominent business model in the fast-food industry, allowing brands to expand their reach and operational efficiency while minimizing capital investment. Among the most successful examples of this model is McDonald’s, a brand synonymous with fast food and a leader in the global restaurant market. Founded in 1940, McDonald's has transformed from a small hamburger stand in San Bernardino, California, to one of the world’s most recognizable brands, operating in over 100 countries. This case study explores McDonald’s franchise management strategies, examining how the company has maintained its competitive advantage and adapted its operations to diverse markets worldwide. Overview of McDonald's Franchise Model McDonald’s operates through a mixed franchise model, combining traditional franchising with corporate-owned locations. This hybrid approach allows McDonald’s to retain control over key aspects of its brand while also leveraging the benefits of franchis...