Privacy

By

Last Updated: 23 September 2025

At Engineering Management Case Studies your privacy is very important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website. We encourage you to read this carefully to understand your rights and how your personal data is handled.

1. Information We Collect

We may collect both personal information (information that identifies you as an individual) and non-personal information (data that does not directly identify you). This may include:

  • Name, email address, or other details you voluntarily provide through contact forms or comments.

  • Automatically collected data such as browser type, IP address, device type, operating system, referral source, date and time of visit, and pages viewed.

  • Data collected by third-party services for site performance, personalization, and advertising purposes.

2. Use of Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve user experience, analyze traffic, and display relevant advertisements.

  • What are cookies?
    Cookies are small text files stored on your device that help websites function properly and remember your preferences.

  • How we use cookies:

    • To improve website performance and functionality.

    • To understand visitor interactions through analytics.

    • To display relevant ads and personalize content.

You can disable cookies at any time through your browser settings. Please note that some features of the website may not function properly if cookies are disabled.

3. Third-Party Services and Advertising

We partner with third-party vendors to provide advertising, analytics, and website optimization services. These third parties may collect, use, and share data about your browsing activities to deliver personalized advertising and improve your experience.

We are not responsible for the practices or content of third-party websites linked from our site.

4. How We Use Collected Information

We use the information we collect for purposes such as:

  • Improving the content, layout, and functionality of our website.

  • Responding to inquiries, comments, and feedback.

  • Serving relevant advertisements.

  • Analyzing traffic trends and user engagement.

  • Ensuring compliance with legal requirements.

We do not sell, rent, or trade personal identification information to third parties.

5. Data Protection and Security

We implement reasonable technical and organizational measures to safeguard your information against unauthorized access, alteration, disclosure, or destruction. However, please note that no method of data transmission over the internet can be guaranteed 100% secure.

6. Children’s Privacy

Our website is not directed toward children under the age of 13 (or under 16 in the European Union). We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us so we can promptly remove it.

7. Your Data Rights (Malaysia PDPA, GDPR & CCPA Compliance)

Under Malaysia PDPA 2010:

As our website is based in Malaysia, we comply with the Personal Data Protection Act 2010 (PDPA 2010). In line with PDPA, you have the right to:

  • Be informed about how your personal data is collected, used, and stored.

  • Access the personal data we hold about you.

  • Request correction of inaccurate or incomplete information.

  • Withdraw consent for the processing of your personal data (subject to legal and contractual restrictions).

Under GDPR (EU Visitors):

If you are located in the European Economic Area (EEA), you may have the rights to access, portability, correction, restriction, and deletion of your personal data, as well as the right to object to processing.

Under CCPA (California Residents):

California residents have the right to request details of personal data collected, request deletion, and opt out of the sale of personal data (“Do Not Sell My Personal Information”).

To exercise any of these rights, please contact us at the email provided below.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, technical, or regulatory reasons. Any updates will be posted on this page with a revised “Last Updated” date.

9. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

📧 [email protected]

Comments

Post a Comment

Popular posts from this blog

Shopee's Strategic Growth and Market Positioning in Southeast Asia

By
Shopee in 2025 stands as one of Southeast Asia ’s most compelling stories in e commerce growth . Since its founding in 2015 by Sea Limited it has expanded rapidly across countries like Indonesia Malaysia Thailand Vietnam the Philippines Singapore and Taiwan . Shopee’s growth is not coincidental. It results from deliberate strategy in market positioning operational excellence localization partnerships and ecosystem building. This case study examines how Shopee achieved scale what strategic choices it made how it positioned itself within its many markets and what challenges it still faces. The case is useful for business leaders engineers in operations marketing and policy strategists who want to understand how to scale a digital marketplace in multiple emerging economies through smart positioning and sustainable operations. Origins and Early Expansion Shopee was launched in Singapore in 2015 at a time when regional e commerce demand was rising dramatically. Mobile internet adopti...
Read more

Google’s Organizational Culture: Influence on Innovation and Employee Satisfaction [CASE STUDY]

By
Google, now part of Alphabet Inc. , is not only one of the most successful tech companies in the world but also a benchmark for innovation and employee satisfaction. A significant factor contributing to Google's success is its distinctive organizational culture, which promotes creativity, collaboration, and a deep focus on innovation. In this case study, we will explore how Google’s organizational culture influences innovation and employee satisfaction, and how it has helped the company maintain its leadership in the tech industry. Background Founded in 1998 by Larry Page and Sergey Brin , Google quickly grew from a search engine startup into a global technology leader. As the company expanded, it became known not only for its innovative products and services but also for its unique workplace environment. Google's organizational culture has evolved over time but has consistently emphasized openness, creativity, and employee well-being. This culture has played a crucial role in...
Read more

Uniqlo's Global Strategy and Adaptation in the Fast-Changing Fashion Industry [CASE STUDY]

By
Image
Executive Summary Uniqlo, a leading global apparel retailer from Japan, has revolutionized the fast fashion industry by focusing on quality, innovation, and functionality rather than chasing fleeting fashion trends. Known for its concept of "LifeWear," Uniqlo delivers simple, high-quality basics at accessible prices. This case study explores Uniqlo’s recent market expansion strategies, technological innovations, sustainability initiatives, and challenges in a competitive market. It also highlights how the company adapts to dynamic customer preferences and geopolitical factors. Background Founded in 1949, Uniqlo is owned by Fast Retailing Co. Ltd., headquartered in Yamaguchi, Japan. The brand began as a chain of small stores selling men's clothing but transformed into a household name under the leadership of Tadashi Yanai, focusing on providing simple, universal designs that appeal to all demographics. Over the years, Uniqlo has embraced innovation, including its highly su...
Read more

IKEA's Global Branding and Local Adaptation Strategies: A Study in Successful Localization [CASE STUDY]

By
IKEA, the Swedish multinational furniture retailer, is renowned for its stylish, functional, and affordable home furnishings. Founded in 1943 by Ingvar Kamprad, IKEA has grown into one of the world's largest retailers, operating in over 50 countries with more than 400 stores. The company's unique business model, which combines flat-pack furniture with a do-it-yourself assembly approach, has resonated with consumers globally. However, IKEA's success is not solely attributed to its innovative products; it is also a result of its effective global branding and localized marketing strategies. This case study explores how IKEA balances its global brand identity with local adaptations to meet diverse consumer needs across various markets. Global Branding Strategy IKEA's branding strategy revolves around its core values: affordability, sustainability, and Scandinavian design. The company's tagline, "Designed for Everyone," encapsulates its mission to provide styli...
Read more

Cadbury: Strategic Evolution in 2024–2025

By
Image
Executive Summary Cadbury, a venerable name in the global confectionery industry, has navigated a transformative period in 2024–2025. Celebrating its 200th anniversary, the brand has undertaken significant initiatives in marketing, sustainability, and product innovation to reinforce its market position. This case study examines Cadbury's recent strategies, challenges, and opportunities, providing insights into its adaptive measures in a dynamic market landscape. ​ Company Overview Founded in 1824 in Birmingham, England, Cadbury has grown into one of the world's leading chocolate brands, now under the ownership of Mondelēz International. Known for iconic products like Dairy Milk, Creme Egg, and Roses, Cadbury has a presence in over 160 countries, symbolizing quality and tradition in the confectionery sector. ​ Strategic Initiatives Marketing and Brand Positioning In 2024, Cadbury launched the "Yours for 200 Years" campaign to commemorate its bicentennial. Th...
Read more

McDonald's: Cross-Cultural Marketing Challenges and Success Stories [CASE STUDY]

By
Cross-cultural marketing is essential for global companies as they expand into diverse markets. It involves understanding and addressing cultural differences in consumer behavior, preferences, and values. One company that has successfully navigated cross-cultural marketing is McDonald's , the world's largest fast-food chain. With its presence in over 100 countries, McDonald's has adapted its marketing strategies to resonate with local cultures while maintaining its core brand identity. This case study explores the challenges McDonald's has faced in cross-cultural marketing and highlights its success stories. Background of McDonald's Founded in 1940 by Richard and Maurice McDonald, McDonald's has grown from a small drive-in restaurant in San Bernardino, California, to a global powerhouse with over 40,000 locations worldwide. The company has established itself as a leader in the fast-food industry, renowned for its burgers, fries, and breakfast items. McDonald...
Read more

Starbucks' 2008 Store Closures: Corporate Strategy and Turnaround [CASE STUDY]

By
Starbucks, the global coffee giant, experienced rapid expansion throughout the 1990s and early 2000s, becoming a dominant player in the specialty coffee market. However, by 2008 , the company faced significant financial challenges due to a combination of factors, including overexpansion, the global financial crisis, and changing consumer preferences. In response, Starbucks made the difficult decision to close 600 underperforming stores in the U.S. and lay off thousands of employees. This case study explores the reasons behind Starbucks' struggles in 2008, the strategic decisions made by its leadership, particularly its CEO Howard Schultz, and the company’s eventual recovery. It also highlights key lessons in corporate strategy, leadership, and brand management. Background of Starbucks' Growth Starbucks began as a single coffee shop in Seattle, Washington , in 1971. Under the leadership of Howard Schultz , who joined the company in 1982 and became its CEO in 1987, Starbucks exp...
Read more

Coca-Cola: Corporate Social Responsibility (CSR) Initiatives

By
1. Introduction Corporate Social Responsibility (CSR) is a critical element in shaping a company’s reputation, fostering sustainable business practices, and making a positive impact on communities and the environment. Coca-Cola, as one of the world’s leading beverage companies, has a profound influence on the global economy, culture, and environment. As such, the company has adopted several CSR initiatives aimed at addressing societal and environmental concerns, improving health, and supporting local communities. This case study delves into Coca-Cola’s CSR initiatives, particularly in the context of its operations in Malaysia. The focus will be on how Coca-Cola integrates CSR into its business strategy, the initiatives it has launched, the results of these initiatives, and the key takeaways for MBA students in Engineering Management. 2. Background Information Coca-Cola has been operating in Malaysia for several decades, and its presence in the Southeast Asian market is significant. The...
Read more

Julie’s Manufacturing Sdn. Bhd. – A Malaysian Icon of Quality and Innovation in Biscuits [CASE STUDY]

By
Image
Julie’s Manufacturing Sdn. Bhd., a Malaysian-based biscuit manufacturing company, has grown from a humble domestic operation into a well-known brand globally. Established in 1981, Julie’s is renowned for its high-quality biscuits, strict adherence to food safety, and emphasis on maintaining traditional values while adapting to modern industry standards. Over the years, the company has faced numerous challenges, including stiff competition, maintaining product quality at scale, and adopting sustainable practices. However, through innovation, international expansion, and a focus on quality control, Julie’s has continued to thrive in the competitive FMCG (Fast Moving Consumer Goods) sector. This case study examines the company’s growth strategies, the challenges it has faced, and the solutions implemented to remain a leading player in the biscuits industry. Background Julie’s Manufacturing Sdn. Bhd. was founded in 1981 in Alor Gajah, Melaka, Malaysia. From its early days, the company’s mi...
Read more

McDonald's Global Strategy: Managing Franchise Operations [CASE STUDY]

By
Franchising has become a prominent business model in the fast-food industry, allowing brands to expand their reach and operational efficiency while minimizing capital investment. Among the most successful examples of this model is McDonald’s, a brand synonymous with fast food and a leader in the global restaurant market. Founded in 1940, McDonald's has transformed from a small hamburger stand in San Bernardino, California, to one of the world’s most recognizable brands, operating in over 100 countries. This case study explores McDonald’s franchise management strategies, examining how the company has maintained its competitive advantage and adapted its operations to diverse markets worldwide. Overview of McDonald's Franchise Model McDonald’s operates through a mixed franchise model, combining traditional franchising with corporate-owned locations. This hybrid approach allows McDonald’s to retain control over key aspects of its brand while also leveraging the benefits of franchis...
Read more