Zoom's Expansion Amid the COVID-19 Pandemic [CASE STUDY]
The COVID-19 pandemic, which began in late 2019 and spread globally in 2020, dramatically altered the way people communicate, work, and socialize. Among the numerous platforms that experienced significant growth during this period, Zoom Video Communications, Inc. emerged as a leader in the virtual meeting space. Originally founded in 2011 by Eric Yuan, a former executive at Cisco WebEx, Zoom was designed to facilitate seamless video communication for businesses. However, as the pandemic forced organizations and individuals to adapt to remote work and online interaction, Zoom rapidly expanded its user base, becoming a household name. This case study explores how Zoom capitalized on the unique circumstances of the pandemic, the strategies it employed to support its growth, and the challenges it faced during this unprecedented time. The Surge in Demand for Video Communication As governments imposed lockdowns and social distancing measures, traditional methods of communication became impra...